Tips for Incredible and Effective Instagram Ads Campaign
Advertising on social media is on a rapid rise with different social media platforms providing businesses and advertisers opportunities to advertise on their platforms to reach their targeted audience.
Instagram is one of the big players in the social media advertising game. With more than 1 billion active monthly users, the photo-sharing platform is the perfect stage for businesses to post Instagram ads to promote their brand.
Instagram ads are highly targeted because Instagram is tied to the ad platform of Facebook, which makes it a massive hub for customer data.
More than 80% of accounts on Instagram follow a business which makes having an effective advertising campaign even more important.
Before we dive into the tips for running a successful Instagram ad campaign, let’s understand the different types of Instagram ads:
Currently, Instagram offers these five different ad formats for businesses.
Photo Ads: Photo ads are ads in the form of an image that people usually see in their Instagram feed. Photo ads are single images with a ‘Sponsored’ icon on the top-right corner of the picture.
Video Ads: Video ads are known to be the most engaging form of an advertisement on Instagram. Users on Instagram love watching videos, and video ads are recommended for maximum engagement.
Stories Ads: Instagram story ads are full-screen ads that appear in between stories. Instagram ads for stories are highly interactive as brands can use the interactive features of stories to make their ads grab moiré attention.
Collection Ads: Collection ads are a relatively new addition to the Instagram ads game. This is a more convenient addition as users can make direct purchases through a collection ad.
Carousel Ads: Instagram allows businesses to use multiple horizontal images in their ads.
These are the different types of ads that Instagram offers to brands and businesses to market and sell their products.
Instagram is a highly visual-centric social media platform providing its vast user base with high quality and engaging content.
Instagram ads are best suited for businesses that are capable of producing photos of their products, creating captivating imagery, and can provide their followers with a glimpse of their brand on Instagram.
Let’s talk about a few tips you can use for running an effective Instagram ad campaign:
Target a Specific Audience
It is highly crucial to get your business in the form of Instagram ads, in front of the right users that can be converted into potential customers.
Due to being integrated with Facebook ads, Instagram has access to Facebook’s targeting tools like location, age, gender, language, and more.
With the help of these precision tools, you can target your specific audience, which will help your Instagram ads become visible to an audience that is more likely to be interested in the offerings of your business.
Many businesses use this feature to interact with unique users, which also helps companies to get real Instagram followers for their business page on Instagram.
You should take your time to conduct research and decide on the type of audience you would like to target for your business.
Collaborate with Instagram Influencers
Influencer partnerships are one of the best ways of gaining exposure and increasing your brand awareness in order to grow your Instagram following.
Instagram influencers have an already established significantly large following, and working with such personalities can help you tap into an audience that identifies with your target audience that will give your business a giant boost and increase your brand’s credibility.
You should make sure to connect with influencers that have a follower base that either complements your target audience and products or belong to a niche that is complementary to your niche.
Create Instagram Ads Surrounding your Marketing Strategy
Just like other forms of marketing and advertising, your Instagram ads should follow your businesses brand and marketing strategy.
Simply put, your advertising campaign on Instagram must support the basic concept of your brand. You can also make use of call-to-actions that fit in naturally with the essence of your business.
Make Use of Important Keywords and Hashtags
Hashtags and keywords are highly relevant phrases that help users in sorting content according to their preference and interests.
Instagram allows users and advertisers to add hashtags to make their content show up in targeted or specific searches.
Keep in mind that in order to generate leads and conversions for your business, you must use keywords and hashtags that are relevant to your brand.
You can also use a number of different creative posting tricks to increase your following on Instagram and to understand the importance of effectively using keywords and hashtags for your business on Instagram.
Use Effective Call-To-Actions
Unlike ordinary Instagram posts, you make use of call-to-actions in your Instagram ads campaign.
Advertising on Instagram for brand awareness is essential, but at the end of the day, you would like to see results in the form of sales, leads, or traffic on your website.
Call-to-actions helps in directing your audience towards taking actions with your business. The following are the few pre-defined call-to-actions Instagram provides firms for their advertising campaign:
- Download Now
- Sign Up
- Contact Us
- Install Now
- Learn More
- Shop Now
These are a few of much more pre-determined CTA’s Instagram provides businesses for advertising.
Test your Ad Campaign for Better Performance
Testing is one of the most critical aspects of advertising, and there is a lot of information that can be gained by running test ads.
By testing your Instagram ads campaign, you can develop your best performing ads and use it to your brand’s advantage.
Instagram makes it easy to conduct and analyze ads testing. You can make appropriate changes in your caption, image, CTA’s, and analyze the variations that deliver the best results in support of your brand.
Instagram is used by 73% of marketers to advertise and promote a business on the photo-sharing social media giant.
Instagram holds massive potential for businesses and advertisers. You can make use of these tips in your creative way to attain the desirable results for your brand on Instagram.