Social media platforms like Facebook are great channels to interact with the audience and present your brand in front of them. However, if you don't know much about the demographics, or interests of the users your ad reaches, it may not give the desired output. Even your most captivating advertisements may fail if they don't reach the right audience. So, it is crucial to analyze the audience's demographics and track your performance. But, how can you access such a vast data? Audience Insights is free to use tools accessed through Facebook Ad Manager that will help you to target your ad more effectively. Read our beginner's guide to using Facebook Audience Insights.