7 Smart Tips For Starting A YouTube Channel
With the rise in video blogging culture, it is understood why the tech-savvy millennials are tempted with the idea of starting their own YouTube channel. According to Statista, 2019, YouTube has 1.9 billion monthly active users worldwide, making it a great platform to boost digital marketing efforts.
This social giant has an enormous potential to establish your identity as a popular personality online. But, to get the most out of this social media giant, you should know how to start a YouTube channel successfully.
Here, we are listing some of the smart tips that can help you while establishing your YouTube channel-
Get Started With The Basics
The process of creating a new channel on YouTube is quite easy. With just a couple of clicks, you are ready to dive into the settings options-
- Sign in to YouTube. Click on the ‘User’ icon at the top of the screen.
- To get to your account’s settings, click on the ‘Gear’ icon, and create a new channel.
- Select the name of your business, add the brand’s name, and click ‘create.’
- Now that you’ve created your channel, the next step is to describe what your channel is all about. You should explain what the viewers can expect to view there.
- You can add links to your website or any other social media platform you use.
A Bonus Tip: The cover photo of your YouTube channel is an important real estate that introduces your brand to the audience. So, it should create a lasting impression on the visitors. Whatever the type of cover photo you choose, your brand should be the focal point.
Plan Your Content Or Vlog
Before starting a YouTube channel, you might have already decided the type of content you’ll be showing. The best trick to increase the views or get YouTube likes is to keep the content interesting.
The content you upload should stick to your theme. For example, if you want the audience to know about your product, video tutorials are a great avenue. If your channel is about travel, deliver the engaging content, your viewers can relate with.
The more your content targets your audience, the more they’ll like to click on it and view it till the end.
Create Your YouTube Channel Trailer
Trailers are short videos and are a great way to let the new visitors know who you are, what your YouTube channel is about, or what they can expect to see in upcoming content.
Of the other ingredients to how to start a YouTube channel successfully, ‘style and substance’ are crucial. To increase the YouTube views, your vlog or content should have:
- Relatable, Catchy Titles
- Video Thumbnails
- Format Consistency
If your channel involves audio, it is essential to work on voice quality, articulation, and prevent annoying speech patterns. If you are going to upload videos, focus on editing, not fidgeting, etc.
Upload Your First Vlog Or Official Video
Once you are done editing the video or removing the unnecessary bits, it’s time to upload it. You can find the upload option at the top right of the screen after you log in to your account.
As a beginner, you might be enticed to acquire special accessories to capture high-quality videos such as DSLRs, microphones, etc. But, it is recommended to invest in high-end devices only when you have been posting the videos for at least a year, and know what you need to improve.
The process doesn’t end there, yet!
It is important to know how frequently you should upload your videos on the YouTube channel-
How Often Should You Release New Videos?
Planning a schedule and sticking to it is the best way to grow your YouTube subscribers’ base and keep them engaged. Here is what you can do-
Be specific about your schedule. If you post videos every week on Wednesday evening, your subscribers are likely to check your channel at that particular time.
Be consistent! Suppose you go a month without posting anything, and suddenly post three times a week. It will make your channel grow slowly. Even if you manage to get new subscribers, they may forget about your channel by the next time you upload the content.
Save some videos for future uploads. Though it seems tempting to post more than usual, try to resist this urge. Saving some videos for the future will help you aren’t feeling the same enthusiasm.
Optimize Your Video For Search
Just like SEO, YouTube has a set of parameters to optimize your video for search. So, pay attention to video optimization while you start your YouTube channel.
Use a keyword-rich title and description to examine what works for your videos. If your videos are well-optimized, it can improve their ranking on both YouTube and Google.
Share Your Videos Outside The YouTube As Well
Now that you have posted your first video on your own YouTube channel, it’s time to integrate it with your website. Here are some ways to do this-
You can add videos to the home page of your website. It will increase the visibility as your visitors will see this as the first thing as they visit your page.
Send a newsletter to your website subscribers or embed the video into your new blog posts.
Share your content on business social networks. The more you’ll share, the more exposure it will get!
Optimize, Analyze And Repeat
After you’ve established your YouTube channel, it is crucial to keep track of how it is performing. You can use YouTube analytics to get insights about how to optimize the videos for the future.
It is an exceptionally useful tool for your budding channel. You’ll get an idea about why a particular video performed better than yours, and how you could have optimized it better.
To Sum Up
In conclusion, we can say that it’s easy to start a new YouTube channel, but creating a successful one takes a lot of effort. Consider the tricks mentioned above in mind while starting your channel. It will begin to improve and grow in no time!