Best Tips to Increase Followers on Instagram in 2019
Instagram is a social media network predominantly used by brands and businesses to gain exposure and market their products.
With more than 500 million daily active users, Instagram has become one of the busiest networks for businesses to promote and operate.
The statistics stand in favor of the social media giant, but with great opportunities come high competition.
To tackle the competition, many businesses buy services to increase Instagram followers that helps to boost their campaign and gives them a strategic advantage over competitors.
The main objective for businesses operating on Instagram is to increase their following, which will eventually lead to increase sales volume for their brands.
Let’s talk about a few tips that both small and big businesses can use to increase their followers on Instagram in 2019:
Create a Unique Profile Appearance
It is a well-known fact that first impressions last long. Creating a unique and engaging profile appearance for your business page is very important for gaining followers.
Since Instagram is a photo-sharing network, it is essential for you to use a creative and descriptive snap as your profile picture.
Your profile picture must be a representation of what your brand stands for. You could use the logo or emblem of your company as your profile picture. This will also create a unique brand identity for your business on Instagram.
Make sure write a descriptive yet catchy bio for your followers to understand what your brand is about. You can also add a link of your webpage in the bio section to generate traffic to your blog or online store as well.
Buy Instagram Followers
Due to the increasing competition on the photo-sharing network, many businesses starting their campaign on Instagram prefer to buy Instagram followers to get an initial head-start in their marketing operation.
Many established businesses also buy Instagram followers to boost their ongoing marketing campaigns and maintain constant engagement with their followers.
The process of buying these services gives brands and businesses more time to create quality content instead of spending time in creating strategies for increasing followers.
One of the most technical and engaging features used by brands on Instagram is the Hashtag.
Hashtags can be used in many creative ways to reach new audiences and boost the process of increasing followers.
Hashtags help in targeting a specific audience related to the tag that you use in your posts. Instagram allows users to use up to 30 tags per post. But it is sufficient to make use of eight to ten tags per post to target the specific audience.
You can also create a branded hashtag for your business to become more easily discoverable to the vast user base of Instagram.
Promote your Instagram Page on Other Social Platforms
One of the most important ways of increasing your followers on Instagram is by making it easy for people to find you.
In simple words, it is vital to make your Instagram profile easily accessible and discoverable.
Cross-promotion is one of the most efficient and cost-effective techniques for attracting more followers to your Instagram business profile. If you have an already established presence on other social networks, let your followers know about your presence on Instagram as well.
There are higher chances of your already established audience following you on Instagram. Share a link of your Instagram page and make sure to provide an incentive to users for following your page on Instagram (like a discount).
It is not presentable to promote your page without any content to showcase for your brand. Try and post some content on Instagram before sharing it on other social networks.
Use Instagram Stories
Instagram stories are one of the most interactive and engaging features introduced by the social media giant. More than 80% of accounts on Instagram follow a business page and one-third of the most-viewed stories come from businesses operating on Instagram.
Businesses have started using Instagram stories to their advantage because of its many interactive features.
Instagram stories have several interactive options like opinion polls, questionnaires, slider bars, and more. You can use these options creatively to engage and attract more potential customers for your business.
You can also share links to your website, blog, or products in your Instagram stories. This helps you attract traffic your webpage or even convert direct sales through stories.
There are many Instagram Story ideas that you can use to boost your engagement and increase followers on your Instagram business page.
Make sure to share authentic content that is interactive, funny, and unique. You can also share behind-the-scenes content of an upcoming event or a product that you are going to launch. Such content is inclusive and gives your followers a more personal feeling towards your brand.
Create Good Quality Content
No matter what strategies you apply for increasing followers, your content will always remain the best promoter of your brand on Instagram.
It is crucial to create good quality content as great content persuades users into following your page. Engaging content gives your profile an instant boost and helps you in getting more and new followers for your page.
It is also essential to remain consistent with the quality of the content you create. The content you create consistent enough to keep your followers interested in your brand.
You can also create descriptive captions for your posts. For example, you can describe how a product was built in the form of a story.
You can also use Instagram stories to create short ‘How-To-Use’ or ‘DIY’ videos for the products you have to offer to your customers.
Good quality content is highly engaging and remaining consistent with the quality of your content will gain your business more Instagram followers in significant volumes.
It is difficult to increase your following on Instagram in the beginning. Make sure to update your profile (especially your bio) regularly.
Remain consistent with the quality and posting patters for your business page on Instagram. Use Instagram’s in-built features like stories, Instagram live, shoppable stickers, IGTV, etc. to maintain engagement with your followers.
With the proper application of these tips and tools, increasing your Instagram followers will become more accessible and more tactical.