How to choose Best Time To Post On Instagram?

Best Time To Post On Instagram

Are you creating high quality and interactive content, but still getting very low engagement on Instagram? Do you spend a large part of your investment on upgrading the content, but still don’t get the expected result?

If yes, then maybe it's not your content, but the timing of post that's affecting it. Instagram has 500 million daily users who post over 100 million photos in a single day.  Your post can easily get lost among these posts if you don't know the best time to post on Instagram.

Therefore, you need to find the peak hours of your location and come up with the best time to share something on your account. This post will help you with this task.

Factors For Choosing The Best Time To Post On Instagram

Different research and article will present you with different time for posting, but most of them won’t work for your account. It's because posting timing is a relative and depend on a number of factors including the following:


The simplest part of time planning is the consumer you are targeting. For instance, if you are targeting students, the best time to post will be early morning as most of the students have a habit of checking Instagram before going to school or college.

For targeting local audiences, consider posting between 11 AM and 2 PM. Most of the institutes and offices have a break during this time, so the user will have enough time to like and share your post. Posting around 5 and 7 PM is also a great idea, as a lot of Instagram users travel back home during these hours.


Instagram trends keep on changing with every location. It is possible that the timing that works best for your local audience may not be comfortable for the international users.  If all your Insta followers are from the same time zone or location, you won't have much problem with timing. However, if they are not, use a tool to check the Instagram insight and come up with the best time to post. 

For multiple time zones, you can also depend on the Double duty approach. It means you have to upload one post according to the wake-up time of the first zone and another mid-afternoon post for the other time zone.

If the process seems complicated, you can always use a third-party tool to get insights. It will help you to come up with posting time that aligns with multiple time zones.

Peak Hours

Peak hours are the time of day or week when a majority of users are online. Posting during this time would not only increase engagement, but it would also help in getting more shares and likes. You also have a lot better chance to get real Instagram follower during this time. 

So, use the Instagram insight for finding details about the peak hours and employ them into your posting schedule. Instagram even offers a set of in-build analytic tools for the business account holder. Here's how you can access and use them to find the insight of your followers: 

Open your business profile on Instagram

Open Option In Business Account

Tap on the options buttons. It looks like three bars and is on the top right side.

Opening Instagram Insight

In the drop-down that opens, click the insight option, and you will be good to go.

Follower Insights


There are millions of users on Instagram, and not all of them will be interested in your line of work. So you must come up with the timing that aligns with the users who are interested in your niche. Here's the Sproutsocial list of best times, according to the niche areas that you can prefer.


Best Time (CST)

Consistent Time

Worst day


Wednesday 6 to 9 AM

Wednesday 10–11 AM, Friday 7–10 AM and Saturday 7–11 AM



Friday 10 AM

Wednesday to Saturday, 10 AM to 8 PM


Health care

Tuesday 8 AM

Tuesday 7 AM -4 PM

Everyday (6 PM to 6 AM)


Wednesday 2 PM

Monday to Friday 10 AM to 4 PM


Consumer Goods

Wednesday 3 PM and Saturday 10 AM

Monday to Friday 11 AM to 5 PM


Instagram Media

Friday 9 AM

Wednesday to Friday 8 AM to 4 PM

Saturday and Sunday

Tools That You Can Consider

Even after knowing the best time to post on Instagram, it’s challenging to meet the deadline. You cannot always keep a tab on time manually. Therefore, it's always a good idea to use a scheduling application. Here's a list of some tools that you can consider:

  • Tailwind: Tailwind comes with a drag and drop calendar that allows you to schedule Instagram posts and videos. You can also use it for posting Instagram stories for boosting your brand image. Tailwind can also recycle posts and schedule posts from other websites so that you never run out of content. The tool even offers a hashtag finder that provides the best hashtags for your posts. It also saves the best performing hashtags for future uses.
  • Hopper HQ: If you are looking for a user-friendly and easy to use yet powerful Instagram posting tool, Hopper HQ is just the thing. The tools offer a clean window with organized options to edit posts and schedule them.  Hopper is Instagram approved, and there is no risk of a spammed account. The cherry on the top, Hopper HQ, is also available for smartphones.
  • Later: Later is an Instagram partner software that can help you to schedule Instagram uploads. The tool is entirely drag and drop type and use Instagram graph API, which makes it very secure and easy to use. Later also allow you to sync photos and videos directly from your phone, desktop, and cloud drives. The best part is, it can interact with more than one Instagram account. You can easily use it to create multiple libraries and switch between them.

The Final Words

Instagram is an incredible platform for building a brand and gaining popularity. However, to build a successful Instagram account, you need to capture audiences. The above data can help you with this part.

It will help you to determine the right time when your audiences are most likely to see your post. With them, you can time your post for maximum shares and likes on Instagram. Implement them, and you will never have to struggle with the low engagement issues ever again.